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IMAX: Ant-Man & The Wasp

As one of the designers on the IMAX Brand-Burst campaign for Marvel’s Ant-Man & The Wasp team, I had the opportunity to produce and reformat over 40% of the campaign’s 400 digital and print assets across 34 languages. It was an immense undertaking that required careful planning, organization, and execution. From the outset, I worked tirelessly to ensure that each asset was meticulously crafted to meet the high standards of the campaign, while effectively communicating the film’s message to audiences around the world.

To help streamline the process and make global edits much easier, I implemented a file-linking system that allowed for seamless updates to all related assets, regardless of language. This saved a significant amount of time and ensured consistency across all materials.

Over the course of the 16-day production schedule, I was responsible for completing, proofing, and delivering a vast array of assets, including digital and print ads, billboards, and social media content. With each asset, I paid close attention to detail, ensuring that the design was not only visually stunning but also aligned with the campaign’s overarching look and feel.

Despite the many challenges that came with the project’s tight timeline and high expectations, I remained focused and committed to delivering exceptional work. The result was a campaign that successfully captured the attention of audiences worldwide, generating buzz and excitement for the release of Marvel’s Ant-Man & The Wasp.

Overall, the experience was both challenging and rewarding. Through my dedication and hard work, I was able to make a significant contribution to the success of the campaign, and I’m proud of what I was able to achieve.

Services:
• Design (Print/Digital)
• Production Design
• Conceptualization
• Sales Marketing Collateral

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