While at Focus Marketing, I had the privilege of working on the US launch of SYNSYS by Proteor, aiming to expand SYNSYS from the UK to the US market. Our focus was to make a splash at the American Academy of Orthotists and Prosthetists (AAOP) trade show. Proteor, our client, is a top-notch prosthetics company that has even snagged a prestigious Red Dot Design Award for SYNSYS’s innovative design.

As the Art Director and Graphic Designer, I collaborated closely with Focus Marketing’s Creative Director and Consultants, who maintained direct communication with the client. With their support, I dove deep into the visual and art direction for the launch. I crafted motion graphics, designed the website, and created print assets to ensure a cohesive and impactful presence. One of the exciting challenges was keeping the teaser visuals mysterious yet intriguing enough to get people excited about what was coming.

This project was significant as it marked SYNSYS’s official debut in the US market. Working with a prosthetic company added a rewarding layer to the project, knowing our efforts would make a real difference in people’s lives. Overall, this experience was incredibly fun and rewarding, and I’m proud of the exceptional results we delivered.

Services:
• Art Direction
• Digital Design
• Motion Graphics
• Print Design
• Web Design

Agency:
• Focus Marketing