Pamos is a premium, hemp-derived cannabis cocktail and spirit lifestyle brand built around modern social drinking. The brand blends familiar cocktail rituals with cannabis-forward products, positioning itself at the intersection of beverage, culture, and lifestyle. My work with Pamos was a long-running partnership spanning multiple campaigns and launches, collaborating closely with the Creative Director and marketing team to shape campaign creative and support the brand across art direction, production, and execution as the visual system evolved.

I shaped campaign look and feel and carried the work through post-production and delivery, owning retouching and building the majority of assets used across campaigns. When I was on set, I supported the photographer as Digi Tech, brought my own equipment including a small lighting and grip package, and filled in wherever needed, helping streamline production and keep campaigns moving quickly from shoot to rollout. Being on set while also handling a large portion of post-production allowed me to identify and address issues early, before they became larger problems later. Alongside bigger-picture work, I supported the brand continuously through ongoing email design initiatives and broader creative needs, helping maintain consistency as the brand scaled.

The work progressed across campaigns with increasing scope and speed. “Bar Cart’s New Best Friend” established an early campaign moment and moved efficiently from shoot to rollout. “A Better Way” followed as a more production-heavy effort and became the foundation for the Strawberry Margarita launch, requiring deeper production involvement and a rapid transition into a full campaign. Holiday and Reserve were developed together and moved fast, shifting from a seasonal campaign into a product launch under tight timelines. “Golden Hour” came next and was built entirely from existing photography, leveraging imagery from prior shoots and designing it into a cohesive campaign system. “Bottle Envy” closed the year as a major holiday campaign built from two dedicated shoots. While I was not involved on set for those shoots, I led the campaign look and carried the work through retouching, layout, and full asset delivery across channels.

Across the partnership, I delivered a high volume of work spanning paid and organic social, email, retail, and physical touchpoints. This included evergreen and campaign-specific in-store assets, merch, fridges, booth tents, backdrops, and the design and layout of a brand coffee table book. Pamos reflects how I operate in long-term brand partnerships, owning creative from concept through final delivery and maintaining consistency as work scales.

Client:
• PAMOS

Services:
• Art Direction
• Digital Design
• Motion Graphics
• Package Design
• Photograhpy
• Print Design
• Production Design
• Retouching

Deliverables:
• Paid + organic social assets
• Email campaign graphics
• Web / e-comm assets
• Print + retail / in-store assets
• Retouching + production-ready exports
• Campaign toolkits for new launches