IMAX: Brand Campaign
One of my most notable accomplishments to date was being a pivotal member of the new IMAX® Brand Campaign titled “FILMS TO THE FULLEST”. As part of this project, I collaborated closely with the Creative Leads to restructure the layers of the artwork to optimize the production workflow, which resulted in significant time and cost savings.
Furthermore, I played a crucial role in producing and reformatting over 200 Web/Digital and Print assets, which included working with the Motion Graphics Lead to reformat over 50 motion assets of Exploration and Storm artworks.
In addition, I developed a sophisticated linking system for the artwork files, where we placed the simplified artwork on the company server as separate layers and would reference link to those files, which we dubbed as master files. This allowed for global changes to be made once and automatically propagated to the rest of the assets, improving efficiency and accuracy throughout the project.
Finally, I also helped the Creative Leads with the conceptualization of print layouts for high profile and specialty locations, contributing to the overall success of the campaign.
Services:
• Design (Print/Digital)
• Production Design
• Conceptualization
• Sales Marketing Collateral
• Photo-Retouching
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